Studies have shown that when businesses limit the amount of choices given to the public, shopper anxiety decreases. Barry Schwartz noted, “Though modern Americans have more choices than any group of people ever has before…we don’t seem to be benefiting from it psychologically.” Happiness, according to these researchers, is based on the success or failure of the intended goal, not options.
Decision Paralysis

Ever been in an ice-cream store and just unable to decide? Or looking at various college classes and you want to take them all? Sociologists call this indecisiveness that stems from too many options, ‘decision paralysis.’ A jam study conducted by Sheena Iyengar from Columbia University found that when people are presented with more choices, the experience is more enervating with the result that people end up less likely to actually buy something.
The world, the flesh, and the devil would have us believe the the more choices we have, the more happy we will be. All the fruit in the garden minus one is not enough.
Through it all, people are trying to find the perfect choice. This just does not happen. By striving for that perfect choice, according to Schwartz, is “a recipe for misery.” Like a girl trying to find Mr. Perfect and denying so many great guys who passed her way. In the tragic end, she is unsatisfied.
Choosing a Career
In a Pew research study in 1997, women were more happy and satisfied when they were able to spend the majority of their time with the people they loved rather than a career. It doesn’t seem that women are dying for career options like one might be led to believe.
For example, another survey showed that 85% of women do not want a career with around 50% completely being out of the workforce.
How does this square what sociologists have concluded with too many options? Feminists are happy to shove ideas to policy makers designed to get more women into the workforce. The thing of it is, the majority of women would rather invest in relationships than have a career. Women, being given the millions of choices of all the things they can do, are choosing what they had from the beginning. They have made the decision by themselves that less options are better and more fulfilling. The problem with stay-at-home mothers is that too many women don’t really care about all the other choices. For the feminist, that’s a big problem.
For Further Discussion:
Pew Research Study: Women Will Never Make Up Half the Work Force